Print Help-Wanted Advertising Index Dips to 49-Year Low
The Conference Board Help-Wanted Advertising Index – a key measure of job offerings in major newspapers across America – dipped one point in June and now stands at 26. It was 32 one year ago. (more…)
View ArticleMajor Social Networking Sites Expand Their Global Visitor Base
Several major social networking sites – those with at least 10 million monthly visitors – have undergone dramatic global growth during the past year, according to a comScore study on the expansion of...
View ArticleSocial Commerce Gaining Ground among Online Retailers
Online retailers are increasingly tapping into user-generated content (UGC) as a way of increasing sales and improving customer satisfaction, according to research published today by E-consultancy and...
View ArticleCollege Students Growing More Receptive to Mobile Ads
College students are growing increasingly receptive to receiving advertising via text messages on their cell phones and other mobile devices – so much so that more than half would consider it –...
View ArticleNielsen, MRI: Magazine Website Visitors Mostly Incremental to Print Readers
An average of 83% of visitors to the websites of 23 large-circulation monthly magazines access those magazines’ content solely online, according to a new, jointly launched single-source database from...
View ArticleAtlas, DoubleClick Have Internet Browser Population Covered – with Ads
Prompted by Google’s attempt to acquire DoubleClick and Microsoft’s acquisition of aQuantive, Compete’s Jeremy Crane takes a look at the some ad-serving stats for DoubleClick and Atlas (aQuantive’s...
View ArticleSeven in 10 US Private Companies Plan M&A Activity over Next Two Years
Mergers and acquisitions (M&A) remain a key growth strategy for the nation’s private companies – more than 70% of CEOs expect to acquire all or part of another company in the US over the next two...
View ArticleSocial Networks Impact Music Downloads; Piracy Growing
While music piracy is on the rise and legal downloads of music are slowing down, social networks are having a serious impact on the way users consume music, according to a survey by Entertainment Media...
View ArticleRetail E-Commerce Up 23% in Q2, Reaches $95B in First Half
Retail e-commerce (non-travel) grew 23% in the second quarter, reaching $27.2 billion from $22.2 billion in the second quarter of 2006, while online travel spending increased 14% to $20.3 billion,...
View ArticleCoca Cola on Top for First Time in Annual ‘Best Brands’ Harris Poll
Coca Cola continued to rise in the rankings of the annual Harris Poll of “best brands,” for the first time moving into the top position – up from No. 3 last year. Sony, which had been in the top...
View ArticleStudy Profiles Affluent Argentineans’ Media Consumption, Lifestyles
Argentinean elites’ attitudes toward media and brands and lifestyle information are part of the inaugural Synovate PAX Latin America Media Survey of affluent consumers in leading Latin American...
View ArticleHome Entertainment Market Down 4.8% in First Half
Spending on home entertainment sales and rentals fell 4.8% from the year-earlier period, to $10 billion, in the first half of 2007, with video rentals down 3.3% (totaling $3.8 billion) and sales – of...
View ArticleClub Penguin, Snatched by Disney, Grew 329% in Past Year
ClubPenguin.com, which Disney this week announced it had acquired for a minimum of $350 million (and up to $700 million), was the 131st most visited website in the US in June 2007, according to Hitwise...
View ArticleMost Parents Concerned Kids Could Encounter Predators Online
Eight in ten (77%) parents with children between the ages of 12 and 17, inclusive, are concerned that their child could encounter sexual predators online, with a majority (51%) indicating that they are...
View ArticleOnline Merchants Increasing E-Commerce Budgets for Apps, Services
Nearly 8 of 10 web retailers (78.2%) – among chain retailers, catalog companies, virtual merchants and consumer brand manufacturers – plan to increase their spending on e-commerce applications and...
View ArticleElectronic Equipment Market Slows Even as PC Market Perks Up
Following three years of strong growth, the global electronic equipment market’s expansion will decelerate slightly in 2007, iSuppli Corp. predicts. (more…)
View ArticleStudy: Online Banking’s Environmental Benefits Can Drive Growth
Online-banking consumers can do well by doing good, improving financial control while eliminating the paper bills, statements and checks that harm the environment – saving 17 million trees and avoiding...
View ArticleYouth Exposure to Alcohol Ads in Mags Declined from 2001 to 2005
Youth exposure to alcohol advertising in magazines declined 49% from 2001 to 2005 as alcohol brands shifted their advertising to television, according to a new report by the Center on Alcohol Marketing...
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