Class of 2011 Brandishes Connections, Consumer Clout
The class of 2011 is heading back to campuses wielding more connections, concern and consumer clout than any class before them, according to a new study released by Alloy Media + Marketing, writes...
View ArticleMobile Social Networking Has 12.3 Million Friends in US and Western Europe
Some 12.3 million consumers in the United States and Western Europe report accessing a social networking site with their mobile device in June, according to the first measurement by M:Metrics of mobile...
View ArticleOffline Channels Drive Users to Search, Who Then Buy
Some 67% of the online search population have been driven to search by offline channels – and 39% of online searchers who are influenced by offline channels ultimately have ultimately made a purchase –...
View ArticleBack-to-School Spending: Canadian Consumers Remain Confident
Some 37% of Canadians plan to shop for back-to-school items this year, and they plan to spend, on average, approximately $353 (Canadian) on school-related items – with 34% intending to spend $400 or...
View ArticleUK Paid Search Market to Surpass 2 Billion Pounds in ’07
UK spending on search engine marketing (SEM) will increase 58% this year to 2.22 billion pounds, forecasts E-consultancy, pointing out that although the anticipated growth rate would be down from 65%...
View ArticleGoogle’s Share of Search Traffic Continues to Grow
Google accounted for 64.35% of all US searches in the four weeks ended July 28, nearly four percentage points more than the comparable period a year earlier, according to Hitwise. (more…)
View ArticleUS Youth and Happiness: The Role of Sex, Money, Race, Faith, Family and Tech
The findings of an in-depth, seven-month study into happiness and young people – how happy they are, what makes them happy and what they’re doing to ensure future happiness – are being released this...
View ArticleIBM Consumer Study: Internet Rivals Declining TV as Primary Media Source
Audiences have more control and are increasingly savvier about filtering marketing messages, with serious repercussions for marketers, ad agencies, broadcasters, publishers and cable companies,...
View ArticleOnline Ad Spend by Industry – July 2007
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
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